IS IMPRINTING A CARD A THING OF THE PAST?

In the program guide that every merchant signs and agrees to states, “IF THE TERMINAL FAILS TO READ THE MAGNETIC STRIPE OR IF YOU ARE REQUIRED TO OBTAIN A VOICE AUTHORIZATION, THEN YOU MUST IMPRINT THE CARD.”  

When an account is approved a “merchant metal plate: is mailed out.  Not only should you have an imprint of the card, but the merchant info from the “plate” should also be included.  Now is a good time to pull this back out and be sure you have an imprinter and imprinter slips. If you need help with this let me know.  Let me know if you want a full copy of the guide.
I would like to add about the new cards will be issued soon to consumers called EMV cards with an embedded chip, also referred to as smart cards.  These cards are reported nearly impossible to counterfeit because the chip stores unique info that is constantly changing as the card is used.  Cards in use today use a magnetic strip that can be easily replicated and counterfeited.  Merchants will need to have the proper equipment to accept these new cards no later than October 2015. 

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